Energy, On Demand: GummiShot Powers 42% ROAS Lift with Fast-Paced Creatives
Energy, On Demand: GummiShot Powers 42% ROAS Lift with Fast-Paced Creatives
GummiShot, a caffeinated gummy brand for on-the-go energy seekers, needed to improve ROAS and scale efficiently without slowing down during peak competition cycles.
+42%
Increase in ROAS QoQ
-18%
Reduction in CPA vs. Target
The Goal
✔ Increase ROAS while fueling sales growth
✔ Capture high-intent consumers in motion
✔ Lower CPA while maintaining ad velocity
The Solution
Movement-Based Targeting & Creative
Built campaigns around busy professionals, travelers, and athletes—audiences who need fast fuel. Messaging focused on portability and quick energy boosts.
Creative Refresh With Momentum-Driven Visuals
Deployed punchy, energetic visuals and concise messaging that mirrored the product’s pace—high-intensity, benefit-first, and mobile-optimized.
Continuous CPA Tuning
Leveraged rapid A/B testing to improve funnel efficiency and refine ad placements in real-time, ensuring every dollar worked harder.
The Result
+42%
Increase in ROAS QoQ
High-intent targeting and rapid-fire creatives led to a 42% quarter-over-quarter return boost, maximizing the value of every ad dollar spent.
-18%
Reduction in CPA vs. Target
Smarter segmentation and ongoing creative testing cut customer acquisition costs by 18%, improving efficiency while scaling spend.