From Pantry to Performance: Quinn Reduces CPA by 15% With Precision Targeting
From Pantry to Performance: Quinn Reduces CPA by 15% With Precision Targeting
Quinn Snacks, known for its clean, sustainable ingredients and transparent sourcing, needed to boost ROAS and revenue while lowering acquisition costs through strategic multi-channel paid campaigns.
+22%
Increase in ROAS MoM
-15%
Drop in Customer Acquisition Cost
The Goal
✔ Increase ROAS and revenue
✔ Lower CPA through strategic audience segmentation
✔ Leverage performance-driven, values-led creative
The Solution
Multi-Channel Campaign Launch
Used Meta for awareness and engagement, while Google Shopping captured high-intent snack shoppers searching for clean-label options.
Creative Testing Around Brand Values
Tested carousels and static formats highlighting Quinn’s ingredient transparency and sustainability efforts.
Dynamic Budget Allocation Based on Performance
Optimized spend by channel, adjusting budgets weekly to align with real-time performance surges.
The Result
+22%
Increase in ROAS MoM
Smart budget allocation and mission-led content drove a 22% boost in ROAS.
-15%
Drop in Customer Acquisition Cost
Lowered CPA by 15% by focusing on high-fit audiences and value-driven creative—driving efficient growth without compromising scale.