Tailored for Pet Parents: Foster’s Pet Care Cuts CPA by 20% With Smarter Segmentation
Tailored for Pet Parents: Foster’s Pet Care Cuts CPA by 20% With Smarter Segmentation
Foster’s Pet Care, a premium pet grooming and wellness brand, wanted to drive more conversions from paid media while lowering CPA through smarter creative and targeting strategies.
+28%
Boost in Conversions MoM
-20%
Reduction in CPA vs. Target
The Goal
✔ Increase online conversions and revenue
✔ Reduce acquisition costs through precision targeting
✔ Reach pet parents actively shopping for grooming products
The Solution
Intent-Based Segmentation for Pet Owners
Built behavioral audiences around pet wellness routines, purchase habits, and grooming-related interests.
UGC That Built Trust
Rolled out pet parent reviews and video testimonials showing product use in real homes—driving emotional connection and credibility.
Strategic Creative + Bidding Tactics
Combined compelling pet visuals with Google’s PMax campaign flexibility, allowing for dynamic budget allocation and real-time conversion optimization.
The Result
+27%
Boost in Conversions MoM
New creative formats and tighter targeting lifted conversions 27% in just one month.
-20%
Reduction in CPA vs. Target
Efficient bidding strategies and audience insights led to a 20% drop in cost per acquisition.