How Tate’s Bake Shop Transformed ROAS—68% Growth with Smarter Ads
Achieving 68% ROAS Growth with Smarter Ad Strategies
Tate’s Bake Shop faces strong competition in the crowded baked goods market, requiring a strategic approach to increase visibility and drive conversions.
+68%
in ROAS Growth YoY
+44%
in Revenue Growth YoY
The Goal
✔ Improve ROAS for Meta Campaigns
✔ Increase Organic Revenue for Google Ads Campaigns
✔ Strengthen Channel Synergy
The Solution
Broadening Reach with ASC on Meta
We used Advantage+ Shopping Campaigns to introduce Tate’s to new audiences while re-engaging recent website visitors with personalized ads.
Doubling Down on Google Ads Success
Allocated 80% of spend to Performance Max campaigns, emphasizing top-selling products and categories for efficient, high-conversion results.
Capturing Seasonal Opportunities
Integrated seasonal promotions into dynamic ad formats, spotlighting Tate’s as the perfect gift for holidays and special moments.
The Result
+68%
in ROAS Growth YoY
Improved ROAS and grew revenue 1.2x through effective audience targeting and dynamic retargeting strategies.
+44%
in Revenue Growth YoY
Delivered Google Ads revenue increase by optimizing Performance Max campaigns and segmentation of top-performing keywords and SKUs.
The work done throughout 2024 strategically to get us to the revenue we achieved was incredible.
Jessica Koscialkowski
Tate’s Bake Shop, Marketing Manager