Theo Chocolate: 131% Revenue Growth Through Digital Media
Theo Chocolate: 131% Revenue Growth Through Digital Media
Theo Chocolate operates in a highly competitive market, requiring a strategic shift to scale its direct-to-consumer (DTC) business. Without prior media investment, they needed a results-driven approach to grow revenue and improve efficiency.
+170%
in Conversion rates YoY
+131%
in Revenue YoY
The Goal
✔ Establish & Scale DTC Infrastructure
✔ Drive E-commerce Revenue Growth
✔ Optimize Digital Media for Maximum ROAS
The Solution
Building a Stronger DTC Foundation
Theo had a strong presence in retail but lacked an optimized digital approach for direct-to-consumer growth. After re-platforming to a more scalable e-commerce solution, they were ready to invest in digital media.
Optimized Paid Media Strategy
JetFuel Agency took over all media accounts starting on Black Friday, ensuring a smooth onboarding process under high-pressure conditions. Through data-driven targeting and creative refreshes, campaigns were optimized for higher engagement and conversion rates.
Agile Strategy & Market Adaptation
A custom 11-point action plan was developed in response to COVID-19, helping Theo navigate shifting consumer behaviors and market trends. This allowed the brand to stay ahead of competitors and maintain consistent growth.
The Result
+170%
in Conversion Rates
Creative enhancements and better audience alignment led to higher engagement and improved conversion rates, maximizing return on ad spend (ROAS).
+131%
in Revenue
Through targeted audience segmentation, platform optimizations, and paid media investment, Theo significantly scaled DTC revenue while maintaining efficiency.
We would definitely recommend jetfuel.agency, due to them being true experts in the subject matter. They have been very committed to the brand and are super proactive to ideas.
Theo Chocolate