Free Tools

Built from real client work. Free for you to use.

The calculators, quizzes, and audits we run for clients on day one of an engagement. No signup required. Use them whether or not we ever work together.

10+ years
Building DTC & B2B brands
$80M+
In client revenue moved
0
Signup required

Available now

Platform Picker 90-second quiz

Which ecommerce platform fits your business?

Match your business to Shopify, WooCommerce, or BigCommerce based on revenue, sales channels, dev resources, and catalog complexity. Then see the 3-year cost breakdown across all three so you know what you're really signing up for.

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Recommendation tuned to your revenue + channels
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3-year TCO breakdown across all 3 platforms
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Score breakdown explaining the recommendation
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Custom 21-page Migration & Setup Plan PDF
Take the quiz → Read the full comparison guide
Lever Calculator Live simulator

Which LTV:CAC levers will actually move your ratio?

Enter your real DTC economics — AOV, margins, channel spend, top 3 SKUs — and see the eight highest-leverage moves ranked by projected impact on your ratio. Subscription, channel mix, item-level LTV, retention curves. No more generic 3:1 scoreboards.

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Channel-level CAC across Meta, Google, TikTok, Email, Organic
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Item-level LTV on your top 3 acquisition SKUs
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8-lever simulator ranked by ratio delta for your business
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Subscription upside sim at 15 / 30 / 50% adoption
Use the calculator → Apparel, supplements, skincare, CPG, home — 5 vertical presets
Profit Math Live calculator

What ROAS do you actually need to make money?

The minimum ROAS that covers your real costs — after COGS, shipping, fulfillment, payment fees, returns, and repeat purchase. Not the inflated number Meta reports. Most DTC brands find they need 2.5 to 4x just to break even.

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True breakeven ROAS factoring every variable cost
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Contribution margin waterfall — see where revenue goes
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LTV-adjusted ROAS including repeat purchase behavior
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Target ROAS for your desired profit margin
Use the calculator → Covers Shopify, WooCommerce, BigCommerce fee structures
Audience Builder Free tool

Build a 11–20% Lookalike Audience for Meta

Meta hides any lookalike ratio above 10% in Ads Manager — but the Marketing API lets you build them. Use this guide and our free helper to spin up 11–20% lookalikes that scale prospecting without sacrificing relevance.

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Walks through the Meta Marketing API ratio param
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11–20% lookalikes for cold prospecting at scale
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Workflow: source list → API call → ASC consolidation
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No signup, no credit card — just the playbook
See the playbook → For paid social teams running scaled prospecting

Why we share these

Most agencies hide their methods behind a discovery call.

We don't. The tools you'll find here are the same ones we use on day one of every engagement: platform fit assessments, LTV:CAC math, ad-account audits.

If they help you decide to work with us, great. If they help you decide you don't need an agency at all, that's also a win. We'd rather build a reputation than guard a playbook.

Coming soon

More tools in the queue

Paid Ads

Meta Ads Attribution Window Recommender

Wizard that picks the right click/view window for your business model and sales cycle.

Shopify

Shopify Profit Calculator

Every Shopify fee, app cost, processor, shipping, and return cost stacked against your revenue. Outputs profit per order and monthly P&L.

AI Search

AI Brand Mention Tracker

See how often your brand appears in ChatGPT, Gemini, and Perplexity answers vs your top 3 competitors.

Want a custom tool for your business?

Calculator, quiz, audit dashboard, scorecard. If it would help your team make a better decision in 90 seconds, we'll build it.

Talk to us →