From In-House to Agency: FOX Factory’s 6x ROAS Breakthrough
FOX Factory is a premium brand competing in the high-performance outdoor market, requiring precise targeting and optimization to scale revenue efficiently.
The Goal
✔ Scale Revenue & ROAS
✔ Refine Audience Targeting
✔ Optimize Ad Strategies
The Solution
In-Depth Audience Research
We dove deep into audience data, identifying key segments based on demographics, purchasing behaviors, and platform-specific preferences to fine-tune targeting.
Optimized Google Shopping Ads
Granular targeting strategies were implemented, including device-specific campaigns and SKU-level optimization, ensuring top-performing products were front and center.
Engaging Retargeting Campaigns
Launched dynamic retargeting efforts on Meta and Google focused on personalized product ads, designed to re-engage users who showed strong purchase intent and drive repeat sales.
The Result
Revenue increased 267% YoY, with a 3.39 ROAS achieved by scaling Performance Max campaigns and optimizing branded and shopping ads.
Higher ROAS for Meta Campaigns
Generated $23,915 in revenue with a ROAS of 3.67—6x higher than FOX Factory’s previous in-house campaigns.
Launch into Success
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